Innovation in food follows a horizontal path, its not revolutionary change, but slow evolutionary improvements. If you’re too early, customers won’t understand, too late and you’re a follower, not a leader. Our Menu Essentials is the only tool kit you’ll need to develop innovative food with mass appeal. All of the data, the restaurants, the menu items, the direction of food and print media all come together each year to show you which products, which ingredients and market timing.